MARKETING AWARENESS MCQS SET 01

MARKETING AWARENESS MCQS SET 01

1. Paid search marketing (e.g. Google AdWords) is usually purchased on which basis?
1) Earnings Per Click (EPC).
2) Cost per Thousand (CPM).
3) Cost Per Acquisition (CPA).
4) Pay Per Click (PPC).
Answer: 2

2.What form of marketing is particularly suited to generating awareness about a brand or promotion?
1) Viral marketing.
2) E-mail marketing.
3) Permission marketing.
4) Affiliate marketing.
5) None of the above.
Answer: 1

3.Meta tags are:
1) the keywords forming search terms which are typed into search engines.
2) HTML code used to display the address of a web page.
3) the title of the browser window for a particular web page.
4) hidden codes in the HTML indicating the content of a website.
5) None of the above.
Answer: 4

4.The performance-based affiliate marketing model of paying for leads or sales is usually charged in which way?
1) Cost per Thousand (CPM).
2) Pay Per Click (PPC).
3) Cost Per Acquisition (CPA).
4) Earnings Per Click (EPC).
5) None of the above.
Answer: 3
5.The online communications technique of search engine optimisation (SEO) is aimed at achieving/gaining
1) a position in web site directories
2) a good ranking in sponsored listings of the search engines.
3) a good ranking in the organic or natural listings of search engines.
4) representation on third party websites.
5) All of the above.
Answer: 3

6. An e-mail newsletter is always used for customer retention.
1) True
2) False
Answer:2

7. What important concept in Search Engine Optimisation (SEO) refers to a key ranking factor which is the number of other pages on the web referring to a page through a hyperlink?
1) Link anchor text.
2) Back-links.
3) The 'title' attribute of a page.
4) Robots.
5) None of the above.
Answer: 2

8.What important concept in Search Engine Optimisation (SEO) refers to the most important on-page optimisation factor which describes the content of a page?
1) Back-links.
2) Link anchor text.
3) The 'title' attribute of a page.
4) Robots.
Answer: 3

9. What concept in paid search advertising Google AdWords refers to one of the main elements of Quality Score which impacts the position the ad is displayed?
Click-through rate.
1) Content network.
2) Maximum Cost Per Click (CPC).
3) Quality Score.
4) None of the above.
Answer: 1
10. What concept in paid search advertising Google AdWords refers to the amount bid by the advertiser?
1) Content network.
2) Quality Score.
3) Maximum cost per click (CPC).
4) Click-through rate.
5) None of the above.
Answer: 3

11.______ is an element of online PR that involves regularly updated posts about company activities in a format similar to online services such as Blogger and Wordpress.
1) Reputation management
2) Link building
3) Blogging
4) Online Press centre
5) None of the above.
Answer: 3

12.______ is the concept in online advertising that refers to ads being displayed on multiple websites through a single contact point, typically targeted by demographic characteristics.
1) Run-of-site
2) Interaction rate
3) Ad network
4) Microsite
5) None of the above.
Answer: 3

13.______ is the concept in online advertising that refers to a destination website following click-through which may be owned by the advertiser or integrated into the publisher website.
1) Run-of-site
2) Ad network
3) Microsite
4) Interaction rate
5) None of the above.
Answer: 3
14.A referrer is…
1) The number of a site-specific phone number
2) The first part of the site URL
3) The type of site or traffic source that links to a site
4) An on-site search engine results page link
5) None of the above.
Answer: 3

15. Cookies are used in digital advertising for
1) All of the above
2) Modelling / attribution of referrers
3) Affiliate marketing
4) Re-marketing / Behavioural targeting
5) Serving different ad versions in a sequence of ads
Answer: 1