E - Commerce Marketing - 15 Mints Seminar Notes

E - Commerce Marketing - 15 Mints Seminar Notes

 

E- Commerce is also known as Electronic Marketing it is  the act or method  of creating awarness and action towards a business that sells it product or service electronically , transmitting of funds or data over an electronic network.

HISTORY

It was first invented by Michael Aldrich in 1979 in UK  for Data Interchnge or exchange through electronic , 1st thing sold on E commerce was an CD in 1890.  The introduction of internet in india was in 1995 marked beginning of 1st wave of E- commerce.   

AMAZON is the worlds largest online retailer . It was found by Jeff Bezos in 1995 as online book store and expanded to include clothing, house ware, drinks electronic etc.. It also  expanded beyond E- commerce providing cloud storage services, video and music , amazon prime, electronic device like Alexa personal assistant .. etc..

FLIPKART  is an indian E- Commerce company found in october 2007 by Sachin bansal and Binny bansal its headquarters is in banglore  and in 2018 US based retail chain WALMART  acquired 77% of control stake in flipkart  for US $ 16million so it belongs to walmart.

There are 4 types of business models known as

B2B

Known as  business to business model it refers to buying and selling of goods & services between business and  business rather than consumer is suitable for companies that sell raw products or services . which is intermediate buyer who than sells to find customer . They help other companies establlish a solid foundation in the long term.

 Ex:  Vehicles compenents , automobiles .

 B2C

Is known as business to consumer  , it is the popular web platorm it is suitable for most companies which sell products , services directly to a customer online .Largest B2C is Amazon , where a customer cann iew products on page choose product and order. It doesnt  require middleman and reduce shoppers to buy products & enjoy the process.

      Ex: Amazon , Flipkart, Ajio.

C2C

Is known as consumer to consumer website services as a mediator between the client and gives an opportunity to sell or purchasse goods directly through  C2C  consumers can sell their assets like cars or rent a room .

   Ex: ola , online auction site, ebay.

C2B

Is known as customer to business is the least widespread among all, when customer offer products on services to business, Ex; customer reviews, participation on services to business  Ex customer reviews, participation  in focus groups or sharing as an influencer or any other advert on their sites, or gives useful ideas for new products development then the customer is creating value for business ..

  Ex;  websites, blogs, podcast, facebook.

 

 

Presented by

Niruppamma

GMAT Student

Magme School of Banking