EXPORT MARKETING ENTRY STRATEGY- 15 Mints Seminar Notes

 EXPORT MARKETING ENTRY STRATEGY- 15 Mints Seminar Notes

• Export marketing is the process of exchanging goods and services between the one country to the another country.
  
• Exporting means sending goods produced in one country to sell them in another country.
  

It has two types

• Direct exporting,
  
• Indirect exporting.
  

DIRECT EXPORTING

• Exporting the goods by the exporter from itself without taking help of middlemen.
  

INDIRECT EXPORTING

• Indirect exporting means export through middlemen.
  

FATHER OF MARKETING

• PHILIP KOTLER [BORN IN MAY 27,1931].
  
• HE IS AN AMERICAN MARKETING AUTHOR.
  

INDIA EXPORT MORE GOODS TO

• USA
  
• CHINA
  

1. GUJRATH IS A LARGEST EXPORTER IN INDIA.
2. CHINA HAS BEEN THE LARGEST EXPORTER OF GOODS IN THE WORLD SINCE 2009.
   

TOP 5 COUNTRIES EXPORTERS IN THE WORLD

• CHINA
  
• USA
  
• GERMANY
  
• JAPAN
  
• UNITED KINGDOM
  

 INDIA’S TOP 3 MAJOR EXPORTS

• ENGINEERING GOODS.
  
• PETROLEUM PRODUCTS.
  
• JEWELRY.
  

• IN INDIA MORE THAN 5000 IMPORT AND EXPORT COMPANIES ARE THERE AT PRESENT
  

NATURE OF EXPORT MARKETING

• COMPANY SELLS PRODUCTS TO A FOREIGN  COUNTRY, PRODUCTS ARE PRODUCED FROM THE COMPANY ‘S HOME COUNTRY TO BUYERS IN INTERNATIONAL LOCATIONS.
  

SCOPE OF EXPORT MARKETING

RESEARCH AND DEVELOPMENT

• TECHNOLOGY PLAYS AN IMPORTANT  ROLE IN BUILDING COMPETATIVE STRENGTH,COUNTRIES LIKE USA,JAPAN,AND GERMANY DOMINATES THE WORLD DUE TO THE USE OF ADVANCED TECHNOLOGY.
  

EXPORT FINANCING

• EXPORTERS REQUIRES FINANCE AT BOTH PRE-SHIPMENT AS WELL AS AT POST -SHIPMENT STAGE.
  

• AS PER THE DEVELOPMENT AND REGULATION ACT 1992,INDIA IS GUIDED BY THE EXIM POLICY.[IMPORT AND EXPORT POLICY].

7P’S MARKETING

1. PRODUCT
   
2. PRICE
   
3. PROMOTION
   
4. PLACE
   
5. PACKAGING
   
6. POSITIONING
   
7. PEOPLE
   

• MOST IMPORTANT FACTOR IN EXPORT MARKETING IS THE PRODUCT

CONCLUSON

 

• EXPORTS ARE EXTREMELY IMPORTANT FOR ALL OVERALL GROWTH OF A COUNTRY ‘S ECONOMY AND ALSO FOR GLOBAL TRADE.

Presented By,

Sathish Kumar

Banking Student

Magme School Of Banking