MARKETING ETHICS MCQ SET 01

1. Which of these is a purpose of shared organisational values?

a.Build Team Support      b. Influence marketing efforts

c.Guide managers' decisions and actions   d. All of the above

2. Which of these is a factor that affects ethical and unethical behavior?

a.Ethical dilemma    b. Diversity c. Teamwork               d. Open communication

3.The term ___________ refers to principles, values and beliefs that define right and wrong behavior.

a.Customer satisfaction    b. Empowerment    c. Innovation         d. Ethics

4. Which of this is a second stage of moral development?

a.Principled    b. Conventional    c. Pre conventional             d. None of the above

5. A personality measure of the strength of a person's convictions is called _________.

a.Locus of control     b. Ego      c. Ego Strength                          d. None of the above

6._________ is a personality attribute that measures the degree to which people believe they control their own fate.

a.Locus of control   b. Culture   c. Values             d. None of the above

7. Which of these is one of the six characters that determine issue intensity?

a.Probability of harm b. Immediacy of consequences c. Proximity to victims d.All of the above

8. ____________ are those individuals who raise ethical concerns or issues to others inside or outside the organisation.

a.Entrepreneur b. Whistle blowers c. Social entrepreneur  d.Social impact management

9. Rearrange the steps in the decision- making process logically.

A.Identification of a problem B. Identification of decision criteria

C.Allocation of weights to criteria D. Development of alternatives

E.Analysis of alternatives F. Selection of an alternative  G.Implementation of the alternative

a.GFEDCBA   b. CDBAFEG   c. ABCDEFG                 d. GCDABEF

10.Managers when plan, organise, lead and control are called decision makers.

a. True b. False

ANSWERS:

1.D

2.A

3.D

4.B

5.C

6.A

7.D

8.B

9.C

10.A