MARKETING ETHICS MCQ SET 02

11. Which of the following is an assumption of rationality to rationale decision making?

a. Preferences are clear b. Final choice will maximise payoff

12. The problem is clear and unambiguous d. All of the above

___________ is accepting solutions that are "good enough".

a. Bounded rationality b. Satisficing c. Escalation of commitment   d.None of the above

13. Making decisions on the basis of experience, feelings and accumulated judgement is called as __________.

Decision making b. Structured problems c. Intuitive decision making  d.None of the above

14.Who is the CEO of Nike?

a. D. Perez's   b. John. T. Chambers c. Phil Knight              d. None of the above

15. Which of this is not mentioned in decision-making matrix?

a. Analytic    b. Behavioural    c. Directive               d. Performance management

16. Which software provides key performance indicators to help managers monitor efficiency of projects and employees?

a. Management Information System   b. Business Performance Management  c. Enterprise Application Software d. Online analytical Processing

17. ___________ is a rule of thumb that managers use to simplify decision making.

a. Sunk – costs b. Framing c. Heuristics          d. None of the above

18. Availability bias is when decisions makers tend to remember events that are most recent.

a.True b. False

19._____________ is a performance measure of both efficiency and effectiveness.

a. Organisational behavior b. Organisational citizenship c. Employee productivity  d.None of the above

20.The voluntary and involuntary permanent withdrawal from an organisation is called ___________.

a. Turnover b. Behaviour c. Misbehaviour        d. None of the above

ANSWERS:

11.D

12.B

13.C

14.A

15.D

16.B

17.C

18.A

19.C

20.A