Digital Marketing - 15 Mints Seminar Notes

Digital Marketing - 15 Mints Seminar Notes

Digital Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Difference between Traditional Marketing and Digital Marketing

 

 

 

Future of Digital Marketing in India

By 2023, the quantity of dynamic Indian web clients will arrive at right around 666 million. In view of the report of Global Data, the Indian online business market is pushing to 7 trillion rupees by 2023 as a result of lock downs.

 

The future lies in the digital or virtual space only. The tech has emerged as a driving agent during the c19 pandemic. It looks very exciting and win-win kind of situation today that tech has made our life easier, but it’s not easy at all. The fact is that tech has limited our space, tracking movements,

Digital marketing has several aspects to it. The market has grown so big that each of these modules needs a separate expert inside a company.

 

Some of the major modules in digital marketing are as follows:

• Content Marketing
• Search Engine Optimization
• Search Engine Marketing
• Social Media Marketing
• Social Media Advertising
• Email Marketing
• Affliated Marketing
• Pay per click Marketing

Presented by

Adithya Harish

CAT Student

Magme School of Banking