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Showing posts with label Marketing Awareness. Show all posts
Showing posts with label Marketing Awareness. Show all posts

Friday, May 1, 2020

MARKETING AWARENESS MCQS SET 01
May 01, 2020

MARKETING AWARENESS MCQS SET 01

MARKETING AWARENESS MCQS SET 01

1. Paid search marketing (e.g. Google AdWords) is usually purchased on which basis?
1) Earnings Per Click (EPC).
2) Cost per Thousand (CPM).
3) Cost Per Acquisition (CPA).
4) Pay Per Click (PPC).
Answer: 2

2.What form of marketing is particularly suited to generating awareness about a brand or promotion?
1) Viral marketing.
2) E-mail marketing.
3) Permission marketing.
4) Affiliate marketing.
5) None of the above.
Answer: 1

3.Meta tags are:
1) the keywords forming search terms which are typed into search engines.
2) HTML code used to display the address of a web page.
3) the title of the browser window for a particular web page.
4) hidden codes in the HTML indicating the content of a website.
5) None of the above.
Answer: 4

4.The performance-based affiliate marketing model of paying for leads or sales is usually charged in which way?
1) Cost per Thousand (CPM).
2) Pay Per Click (PPC).
3) Cost Per Acquisition (CPA).
4) Earnings Per Click (EPC).
5) None of the above.
Answer: 3
5.The online communications technique of search engine optimisation (SEO) is aimed at achieving/gaining
1) a position in web site directories
2) a good ranking in sponsored listings of the search engines.
3) a good ranking in the organic or natural listings of search engines.
4) representation on third party websites.
5) All of the above.
Answer: 3

6. An e-mail newsletter is always used for customer retention.
1) True
2) False
Answer:2

7. What important concept in Search Engine Optimisation (SEO) refers to a key ranking factor which is the number of other pages on the web referring to a page through a hyperlink?
1) Link anchor text.
2) Back-links.
3) The 'title' attribute of a page.
4) Robots.
5) None of the above.
Answer: 2

8.What important concept in Search Engine Optimisation (SEO) refers to the most important on-page optimisation factor which describes the content of a page?
1) Back-links.
2) Link anchor text.
3) The 'title' attribute of a page.
4) Robots.
Answer: 3

9. What concept in paid search advertising Google AdWords refers to one of the main elements of Quality Score which impacts the position the ad is displayed?
Click-through rate.
1) Content network.
2) Maximum Cost Per Click (CPC).
3) Quality Score.
4) None of the above.
Answer: 1
10. What concept in paid search advertising Google AdWords refers to the amount bid by the advertiser?
1) Content network.
2) Quality Score.
3) Maximum cost per click (CPC).
4) Click-through rate.
5) None of the above.
Answer: 3

11.______ is an element of online PR that involves regularly updated posts about company activities in a format similar to online services such as Blogger and Wordpress.
1) Reputation management
2) Link building
3) Blogging
4) Online Press centre
5) None of the above.
Answer: 3

12.______ is the concept in online advertising that refers to ads being displayed on multiple websites through a single contact point, typically targeted by demographic characteristics.
1) Run-of-site
2) Interaction rate
3) Ad network
4) Microsite
5) None of the above.
Answer: 3

13.______ is the concept in online advertising that refers to a destination website following click-through which may be owned by the advertiser or integrated into the publisher website.
1) Run-of-site
2) Ad network
3) Microsite
4) Interaction rate
5) None of the above.
Answer: 3
14.A referrer is…
1) The number of a site-specific phone number
2) The first part of the site URL
3) The type of site or traffic source that links to a site
4) An on-site search engine results page link
5) None of the above.
Answer: 3

15. Cookies are used in digital advertising for
1) All of the above
2) Modelling / attribution of referrers
3) Affiliate marketing
4) Re-marketing / Behavioural targeting
5) Serving different ad versions in a sequence of ads
Answer: 1
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Friday, December 20, 2019

MARKETING ETHICS MCQ SET 10
December 20, 2019

MARKETING ETHICS MCQ SET 10


91. What is the natural perception of people on the process of recruitment and selection?
a. Positive          b. Negative c. Both positive and negative         d. None of the above

92. What is the main objective of the recruitment and selection process?
a. Recruit the right candidates                       b. Meet the high labour turnover
c. To reduce the costs of recruiting                d. None of the above

93. What is the full form of AIDA - a four point guide used by experienced advertisers?
a. Create abstract, develop industrious ads, defiant and acceptable
b. Being accessible, should be inexpensive, detailed and alluring
c. Attract attention, develop interest, create desire and instigate action
d. None of the above

94. Which mode of recruitment is through advertisements, newspapers and want ads?
a. Direct             b. Indirect          c. On payroll               d. None of the above

95. Which is the least expensive method for recruitment?
a. Walk - ins, write - ins and talk – ins             b. Campus placements 
c. Employment exchanges                     d. Consultants

96. What is the general fee charged by consultants?
a. 10 - 20 % of the first year salaries of the individuals placed
b. 20 - 50% of the first year salaries of the individuals placed
c. 20 - 30 % of the first year salaries of the individuals placed
d. None of the above

97. Identifying the right people in rival companies, offering them better terms and luring them away is popularly called as __________.
a. Competition            b. Acquisition              c. Poaching         d. None of the above

98. Which of the following are general costs incurred in the recruitment process?
a. Costs of material
b. Costs of overtime and outsourcing while the vacancies remain unfilled
c. Costs of property                     d. None of the above

99. Which philosophies of recruiting have been mentioned by K. Ashwathappa in his book Human Resource Management?
A. Realistic job previews               B. Job compatibility questionnaire   
C. Temporary employment
a. Both A & B                      b. A & C
c. B & C                             d. A, B and C

100. _______ provides complete job related information (both positive and negative) to the applicants so that they can make right decisions before taking the job.
a. Job Compatibility Questionnaire          b. Realistic job preview         
c. Market survey                                   d. None of the above

ANSWERS:
91.A  92.B  93.C  94.B  95.A  96.B  97.C  98.B  99.A  100.B
 
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MARKETING ETHICS MCQ SET 09
December 20, 2019

MARKETING ETHICS MCQ SET 09


81. While recruiting for non - managerial, supervisory and middle - management positions which external factor is of prime importance?
a. Political – Legal b. Unemployment rate
c. Labour market d. Growth and Expansion

82. Which of the following act deals with recruitment and selection?
a. Child labour act b. The apprentices act
c. Mines act d. All of the above

83. A major internal factor that can determine the success of the recruiting programme is whether or not the company engages in ______.
a. HRP b. Selection
c. Induction d. None of the above

84. _________ refers to the process of identifying and attracting job seekers so as to build a pool of qualified job applicants.
a. Selection b. Training c. Recruitment d. Induction

85. How many stages does the recruitment process comprise of?
a. 2 b. 6 c. 9 d. 5

86. Rearrange the following steps of recruitment.
I. Searching II. Evaluation and control
III. Planning IV. Screening V. Strategy development
a. III, II, I, V, IV b. III, V, I, IV, II
c. IV, V, III, I, II d. II, I, IV, V, III

87. ___________ express the relationship of applicant inputs to outputs at various decision points.
a. Number of contacts b. Yield Ratios
c. Type of contacts d. Technological sophistication

88. Which of the following are the decisions to be made while devising the strategies to hire?
a. Geographic distribution of labour markets comprising job seekers
b. Make or buy employees
c. Sequencing the activities in the recruitment process
d. All of the above

89. Which decision in strategy development relates to the methods used in recruitment and selection?
a. Sources of recruitment b. Technological sophistication
c. Sequencing the activities in the recruitment process d. make or buy employees

90. Choose the odd man out.
a. Acquisitions and mergers b. Radio and television
c. Former employees d. Advertisements

ANSWERS:
81.C  82.D  83.A  84.C  85.D  86.B  87.B  88.D  89.B  90.C
 


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MARKETING ETHICS MCQ SET 08
December 20, 2019

MARKETING ETHICS MCQ SET 08


71. Which of these is a HR Model?
a. The Guest Model       b. Open - System Theory 
c. Mc Gregor's theory X and theory Y   d. None of the above

72. Which of these is the first HR model which dates back to 1984?
a. The Harvard Model                                  b. The Guest Model 
c. The Fombrun, Tichy and Devanna Model    d. The Warwick Model

73. Who developed the Guest Model in 1997?
a. Hendry b. David Guest c. Pettigrew d. None of the above

74. The two researchers Hendry and Pettigrew belonged to which institute?
a. Warwick University                             b. Harvard University 
c. Cambridge University                          d. Stanford University

75. Match the following models with their respective functions/ components.
A. The Harvard Model ----- A. Selection, Appraisal, Development and Rewards
B. The Warwick Model ----- B. Stakeholders interests,Situational Factors, HRM Policy choices
C. The Guest Model ------ C. Strategy, Practices, Outcomes, Performance results
D. The Fombrun Model ----- D. Outer & Inner Context, Business strategy Content, HRM Content and context
a. 1-B, 2-D, 3-C, 4-A b. 1-D, 2-C, 3-A, 4-B
c. 1-C, 2-D, 3-B, 4-A d. 1-D, 2-B, 3-C, 4-A

76. In which year did the term HRM emerge?
a. 1970 b. 1990 c. 1980 d. 1999

77. What is the role of a Human Capital Manager?
A. Unlearn old skills and acquire new skills
B. He or she seeks to fine-tune HR policies and practices to fir the culture
C. It is the responsibility of a centralised or a decentralised department.
a. Both A & C b. A, B and C c. Both A & B d. B & C

78. Which of these is the purpose of recruitment?
a. Make sure that there is match between cost and benefit
b. Help increase the success rate of the selection process by reducing the number of visibly underqualified or over qualified job applicants.
c. Help the firm create more culturally diverse work - force
d. None of the above
Reason: Rest all the alternatives are the ways in which a recruit programme helps the firm.

79. The poor quality of selection will mean extra cost on _______ and supervision.
a. Training b. Recruitment c. Work quality d. None of the above

80. Which of these is the most important external factor governing recruitment?
a. Sons of soil b. Labour market c. Unemployment rate d. Supply and demand


ANSWERS:
71.A  72.C  73.B  74.A  75.A  76.A  77.C  78.B  79.A  80.D
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MARKETING ETHICS MCQ SET 07
December 20, 2019

MARKETING ETHICS MCQ SET 07

61. Human Resource Management (HRM) functions are not confined to business establishments; they are applicable to non-business organisations as well.
a. True              b. False


62. Which of these activities are not included in the scope of human resource management?
a. Job analysis and design          b. Motivation and communication       

c. Safety and health                 d. Organizational structure and design


63. HRM differs from PM both in ____ and ____
a. Definitions and functions        b. Scope and orientation    

c. Functions and objectives         d. None of the above


64. Which of the following is not an objective of the Human Resource Management Function?
a. Societal objectives         b. Political objectives          

c. Personal Objectives       d. Organisational Objectives


65. Match the following objectives and functions:
I. Functional -------------   A. Union - Management Relations

II. Organisational ---------  B. Compensation

III. Societal --------------   C. Employee Relations

IV. Personal ---------------  D. Assessment

a. I-D, II-C, III-a, IV-B                      b. I-C, II-B, III-D, IV-A    

c. I-B, II-C, III-A, IV-D                      d. I-A, II-B, III-C, IV-D


66. __________ is the process by which employers transfer routine or peripheral work to another organisation that specializes in that work and can perform it more efficiently.
a. Farming out           b. Production Management         

c. Compensation        d. Outsourcing


67. Which of the following companies were awarded as the best employers in 2006 - 2007 by Hewitt?
a. Agilent Tech                  b. ICICI Bank                    

c. HCL                              d. Videocon


68. Organisations need to evolve HR policies as they ensure _____ and _____ in treating people.
a. Constancy and similarity         b. Intention and safety              

c. Consistency and uniformity     d. None of the above


69. Sound policies do not help in resolving intrapersonal, interpersonal and intergroup conflicts.
a. True              b. False


70. Which of these are the principle sources for determining the content and meaning of policies?
a. Knowledge and experience gained from handling problems on a day to day basis

b. Past practices in the organisation

c. Attitudes and philosophy of the founders, top management, middle and lower management

d. Prevailing practices in rival companies

e. All of the above


ANSWERS:

61.A  62.D  63.B  64.B  65.A  66.D  67.A  68.C  69.B  70.E 


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MARKETING ETHICS MCQ SET 06
December 20, 2019

MARKETING ETHICS MCQ SET 06

51. ___________ is a systematic procedure for collecting, storing, maintaining, retrieving and validating data needed by an organisation about its human resources.
a. Data collection         b. Human Resource Information System               
c. Management Information System            d. Maintenance of records

52. Choose the correct option, where Human Resource Information System can be used.
a. Succession planning               b. Retirement            
c. Designing jobs                     d. Inducting new hires

53. How many steps are involved in implementing Human Resource Information System?
a. 10                 b. 5                  c. 14                 d. 15

54. At what stage does vendor analysis step – in while implementing human resource information system?
a. 5                  b. 14                 c. 1                   d. 3

55. What techniques are used while analysing the internal supply?
a. Inflows and outflows                                 b. Turnover rate        
c. Conditions of work and absenteeism           d. All of the above 

56. Complete the following formula to calculate turnover rate.
(Number of separations during one year / ______) X 100 _________
a. Average number of persons X number of working days      
b. Average number of working days
c. Average number of employees during the year         
d. Average number of leaves

57. Which of the below mentioned option is not a retention plan?
a. Performance appraisal            b. Compensation plan         
c. Induction crisis                      d. Voluntary retirement Scheme

58. Which of the following is a barrier while doing human resource planning?
a. HR information often is incompatible with the information used in strategy formulation
b. Implementing human resource information system
c. Managing inventories
d. Supply forecast

59. What are the pre- requisites for successful human resource planning?
a. Backing of top management       b. Personal records must be complete
c. Techniques of planning should be the best               d. All of the above

60. Which of the following is requisite for a typical succession planning?
a. Career counseling          b. Performance appraisal    
c. Compensation plan        d. Employees quitting

 ANSWERS:
 51.B 52.A 53.C 54.A 55.D 56.C 57.D 58.A 59.D 60.A

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